LEESBURG, Va.–(BUSINESS WIRE)–The Weider History Group, which publishes 10 consumer magazines and 5 websites in the history and military-history fields, named Pamela Dunaway Chief Marketing Officer. In this new corporate role, Dunaway will oversee all marketing, promotion, branding, publicity, and customer service related to the selling of any WHG products and services.
Dunaway, whose career began in packaged goods brand management before moving into publishing, brings with her more than 15 years of magazine publishing experience in both consumer and business publications. Most recently, Dunaway was the Consumer Marketing Director for the Weider titles at the circulation outsourcing firm, Circulation Specialists, Inc. Her prior employment and consulting experience includes Ziff Davis, Conde’ Nast, Crain Communications, SPIN, LIVE!, The Taunton Press, US News and World Report and Primedia Consumer Division.
Dunaway believes that the key to growth of the Weider titles lies in a customer-centric business model and that it is important for all aspects of the business to focus effort in that direction. “Understanding our customers and how to satisfy their needs is the key to our long-term growth. We do not think of our customers as a ‘rate base.’ Even magazines that are much more reliant on advertising revenue are starting to gain greater understanding of the importance of the customer relationship after the last couple of tumultuous years. This is not a new concept. Packaged goods manufacturers have understood customer loyalty and satisfaction as key for many years. It is just not been widely practiced in the magazine industry,” Dunaway stated.
Eric Weider, Weider History Group President, said, “Despite ongoing challenges in the magazine business we believe firmly that specialty publishers have a strong future if you have a talented, creative and passionate team. Opportunities for specialty publishers are equal to the challenges. In having Pamela join us we have filled a key role for our company’s continued growth with a highly dedicated, capable and innovative marketer. Pamela has already done much to renew vitality in our subscription business and will now enhance our ability to grow through integrating our marketing capabilities. We are delighted to have her join us.”
Weider History Group, established in 2005, publishes American History, America’s Civil War, Aviation History, British Heritage, Civil War Times, Military History, MHQ: The Quarterly Journal of Military History, Vietnam, Wild West and World War II. They also publish several custom stand-alone issues per year which intensively explore a variety of historical subjects. Some notable examples are: 100 Greatest War Movies, Patton: In His Own Words and Lincoln’s Genius. Weider also publishes continuity series books such as The Story of the Great War and Campaigns of the Civil War. More information can be found on their historynet.com.
Contact information for Pamela Dunaway:
19300 Promenade Drive
Leesburg, VA 20176
Phone 203.273.1092
Email: pamela.dunaway@weiderhistorygroup.com
