LOUISVILLE, Ky.–(BUSINESS WIRE)–NASCAR driver David Gilliland is on the fast track to share the Yum! Brands, Inc. (NYSE: YUM) World Hunger Relief message this weekend at Talladega (Ala.) Superspeedway. Gilliland’s No. 34 Ford Fusion will sport the World Hunger Relief logos and decals from Yum! Brands, Inc., KFC, Pizza Hut and Taco Bell, as he gets behind the wheel at NASCAR’s fastest track.
“Nearly a billion people go hungry worldwide and the Yum! Brands family has been responsible for raising nearly $85 million to fight hunger since 2007”
“Nearly a billion people go hungry worldwide and the Yum! Brands family has been responsible for raising nearly $85 million to fight hunger since 2007,” said Jonathan Blum, Chief Public Affairs Officer for Yum! Brands, Inc. “We take every opportunity to share our hunger relief message and we are very grateful to our franchisee Bob Jenkins and Front Row Motorsports for helping spread the word among NASCAR fans this weekend.”
Jenkins operates 132 restaurants in the eastern United States. He, Gilliland and Front Row Motorsports are asking fans to donate one dollar to World Hunger Relief – an amount that can provide four meals to hungry children at school. Donations can be made at www.FromHungerToHope.com or at any participating KFC, Pizza Hut or Taco Bell restaurant. Every U.S. dollar raised goes directly toward the World Food Programme’s (WFP) operations to help fight hunger around the world.
“We’re fortunate to be able to go racing every week and do what we love,” Jenkins said. “And every time we go on track, we have the opportunity to send a message to the people who see our cars. There are a lot of people all over the world, kids especially, who can’t just go to the refrigerator or to a restaurant to get something to eat like we can. We’re happy to help raise some awareness for this campaign to help them.”
Yum! Brands’ annual World Hunger Relief campaign is the world’s largest private sector hunger relief effort, spanning 110 countries, 38,000 KFC, Pizza Hut and Taco Bell restaurants and over a million employees, to raise awareness, volunteerism and funds for the United Nations’ WFP and other hunger relief agencies.
Yum! is also addressing hunger across the United States through its Harvest program. Since its launch over two decades ago, Harvest has become the largest prepared-food donation program in the world. Through Harvest, Yum! has donated more than 125 million pounds of food, with a value of more than $500 million, to those at risk of hunger in the U.S.
To find out how you can help Gilliland, Front Row Motorsports and Yum! Brands in the fight against world hunger, please visit www.FromHungerToHope.com.
Yum! Brands, Inc., based in Louisville, Ky., is the world’s largest restaurant company in terms of system restaurants with approximately 38,000 restaurants in more than 110 countries and territories. The company is ranked #214 on the Fortune 500 List, with revenues of more than $11 billion in 2010. Four of the company’s restaurant brands – KFC, Pizza Hut, Long John Silver’s and Taco Bell – are the global leaders of the chicken, quick-service seafood, pizza and Mexican-style food categories. A&W Restaurants is the longest running quick-service franchise chain in America. Outside the United States, the Yum! Brands system opened approximately four new restaurants each day of the year, making it a leader in international retail development. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns.
Front Row Motorsports is a Statesville, N.C.-based race team in the NASCAR Sprint Cup Series. Formed in 2005 by restaurant entrepreneur Bob Jenkins, the team has competed in NASCAR racing in each year since its inception, expanding full-time to the premier Sprint Cup Series in 2009. The team partners with Ford Racing and Roush-Yates Racing Engines to field the No. 34 Taco Bell Ford driven by David Gilliland, the No. 38 Long John Silver’s Ford driven by Travis Kvapil and the No. 55 Front Row Motorsports Ford driven by J.J. Yeley.