NORCROSS, Ga.–(BUSINESS WIRE)–Motor Trend®, part of Source Interlink Media, LLC (“SIM”) and EasyCare®, the leading independent provider of automotive ownership benefits, and the company responsible for delivering the Motor Trend Certified Vehicles program nationally, today announced that Ira Gabriel has joined the management team at EasyCare as Vice President, Executive Director for Motor Trend Certified Vehicles.
“This is a great opportunity for everyone involved. We look forward to working with Ira and EasyCare to take the Motor Trend Certified Vehicles program to new heights.”
In his new position, Gabriel will focus on the growth and continued success of Motor Trend Certified Vehicles, a program that offers consumers an opportunity to purchase vehicles that have been thoroughly inspected, upgraded to carry additional consumer benefits provided by EasyCare and guaranteed.
Gabriel joins EasyCare with a background of more than two decades in the automotive industry. He began his career in 1988 at Petersen Publishing and went on to hold prominent positions in marketing, sales and management. In 2001, Gabriel was named publisher of Hot Rod magazine, one of the company’s flagship performance automotive titles. In 2006, he became the publisher of Motor Trend, which with a total monthly readership in excess of twelve million people worldwide, is SIM’s largest property and has been long-established as the most recognized automotive media brand.
During Ira’s tenure managing the brand, Motor Trend won numerous awards, launched interactive applications across varying platforms and was recognized as one of YouTube’s premiere partners for its original automotive video content. His team at Motor Trend was also responsible for the development of the Motor Trend Certified Vehicles program and for choosing EasyCare to power the program nationally.
“Ira’s expertise in the industry, knowledge of, and passion for the Motor Trend brand, and his executive experience and leadership will allow us to build significantly on the initial success the brand has enjoyed,” said Larry Dorfman, Chairman/CEO of EasyCare. “We are truly excited about having Ira focus his efforts on the growth and continued success of the Motor Trend Certified Vehicles program.”
“The Motor Trend Certified Vehicles program is an important extension of our overall branding strategy. We created the program under Ira’s direction, and having him take this leadership position with our partners at EasyCare will allow him to really focus on expanding the brand nationally,” said Chris Argentieri, President of Source Interlink Media. “This is a great opportunity for everyone involved. We look forward to working with Ira and EasyCare to take the Motor Trend Certified Vehicles program to new heights.”
Motor Trend Certified participation is limited to select dealers who have been individually chosen by Motor Trend and EasyCare for their dedication to customer service and vehicle exce