NORCROSS, Ga.–(BUSINESS WIRE)–Motor Trend®, part of Source Interlink Media, LLC (“SIM”) and EasyCare®, the leading independent provider of automotive ownership benefits, and the company responsible for delivering the Motor Trend Certified Vehicles program nationally, today announced that Ira Gabriel has joined the management team at EasyCare as Vice President, Executive Director for Motor Trend Certified Vehicles.
“This is a great opportunity for everyone involved. We look forward to working with Ira and EasyCare to take the Motor Trend Certified Vehicles program to new heights.”
In his new position, Gabriel will focus on the growth and continued success of Motor Trend Certified Vehicles, a program that offers consumers an opportunity to purchase vehicles that have been thoroughly inspected, upgraded to carry additional consumer benefits provided by EasyCare and guaranteed.
Gabriel joins EasyCare with a background of more than two decades in the automotive industry. He began his career in 1988 at Petersen Publishing and went on to hold prominent positions in marketing, sales and management. In 2001, Gabriel was named publisher of Hot Rod magazine, one of the company’s flagship performance automotive titles. In 2006, he became the publisher of Motor Trend, which with a total monthly readership in excess of twelve million people worldwide, is SIM’s largest property and has been long-established as the most recognized automotive media brand.
During Ira’s tenure managing the brand, Motor Trend won numerous awards, launched interactive applications across varying platforms and was recognized as one of YouTube’s premiere partners for its original automotive video content. His team at Motor Trend was also responsible for the development of the Motor Trend Certified Vehicles program and for choosing EasyCare to power the program nationally.
“Ira’s expertise in the industry, knowledge of, and passion for the Motor Trend brand, and his executive experience and leadership will allow us to build significantly on the initial success the brand has enjoyed,” said Larry Dorfman, Chairman/CEO of EasyCare. “We are truly excited about having Ira focus his efforts on the growth and continued success of the Motor Trend Certified Vehicles program.”
“The Motor Trend Certified Vehicles program is an important extension of our overall branding strategy. We created the program under Ira’s direction, and having him take this leadership position with our partners at EasyCare will allow him to really focus on expanding the brand nationally,” said Chris Argentieri, President of Source Interlink Media. “This is a great opportunity for everyone involved. We look forward to working with Ira and EasyCare to take the Motor Trend Certified Vehicles program to new heights.”
Motor Trend Certified participation is limited to select dealers who have been individually chosen by Motor Trend and EasyCare for their dedication to customer service and vehicle excellence and agree to deliver the “Motor Trend Certified” experience to consumers in their markets. These dealers are then thoroughly trained per the program’s national specifications to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of their customers’ experiences to ensure the highest customer satisfaction ratings of any certified program available.
About EasyCare, an Automobile Protection Corporation – APCO Brand (www.easycare.com)
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided under the EasyCare brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage, 24/7 personal concierge service, and more.
About Motor Trend Magazine
Motor Trend, part of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and reaches an excess of 12 million consumers across its various platforms each month. Internationally recognized as one of the leading brands in automotive publishing, MOTOR TREND comprises Motor Trend Magazine; the award-winning website motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend Classic; Motor Trend International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Truck and SUV of the Year Awards program.
About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.