FUJITSU TEN Unveils Vivid View Processor 3, the World’s First LSI with Color Correction in Direct Sunlight for Vehicle-Mounted Displays

FUJITSU TEN's VVP3, the World's First LSI with Color Correction in Direct Sunlight for Vehicle-Mounted Displays. LEFT: With Current model, RIGHT: With VVP3, highly visible in direct sunlight.

KOBE, Japan–(BUSINESS WIRE)–FUJITSU TEN LIMITED, developer of the ECLIPSE car navigation brand, is proud to announce that it has developed Vivid View Processor 3 (VVP3), the world’s first*1 LSI for improving visibility in vehicle-mounted displays when exposed to direct sunlight, while reducing power consumption at the same time. Development was pursued together with Fujitsu Semiconductor Limited and Fujitsu Laboratories.

“improved visibility with vehicle mounted cameras (front and rear)”

With VVP3 LSI, FUJITSU TEN has added the newly developed “color correction in direct sunlight” function to the “sharp, clear, vivid” features provided by VVP1 in 2007 and the “improved visibility with vehicle mounted cameras (front and rear)” of VVP2 in 2009. This new LSI will come standard in all new car navigation system products from FUJITSU TEN.

Development Background

Displays mounted on car dashboards are often exposed to direct sunlight. The sunlight reflected from the display dramatically reduces the visibility of the screen, causing it to appear washed out and making dark (low tone, low saturation) areas in particular difficult to distinguish.

Sunlight often shines directly on car navigation displays, making it hard to check navigation maps or rear camera images. FUJITSU TEN believes that VVP3 mounted displays provide safety and confidence, for a comfortable driving environment.

Energy conservation is also an important issue for vehicle-mounted devices, in order to preserve the global environment. During the development of VVP3, FUJITSU TEN focused on reducing power consumption in the LED backlight which consumes 2/3 of all power to the display, while also improving visibility.

Features of VVP3

  • Highly visible display even in direct sunlight
  • Energy conservation through backlight control
  • Sharp, clear, and vivid display of images
  • Easy mounting on car navigation systems through the use of a low-cost LQFP package (144-pin, 16mm x 16mm)



Features of Newly Developed Technology

Color correction in direct sunlight

  • Immediate correction of tone and saturation
  • Adjustment of correction strength based on the brightness of direct sunlight

Backlight control