Directed Electronics Releases New SmartPark Feature in Free Viper SmartStart™ App

Viper SmartStart SmartPark for iPhone

VISTA, Calif.–(BUSINESS WIRE)–Directed Electronics today announced the availability of a new feature on its award-winning Viper SmartStart that allows users to pinpoint exactly where they parked their car. The feature, SmartPark, notes a vehicle’s location every time the user presses the door lock button in the Viper SmartStart app.

“Users can also find their car using a great augmented reality feature we call SnakeEyes”

To return to the stored location, users simply press the Find My Car button in the app and retrieve the location, accessing any additional accompanying photo or note reminder that the user may have stored. SmartPark shows a map with walking directions back to the car’s location.

“Using Viper SmartStart to control your vehicle with your smartphone has been a game changer,” said Kevin Duffy, president of Directed Electronics, “and the feature set continues to expand. When we launched Viper Motor Club roadside assistance recently, we promised exciting new features to follow – and SmartPark is the first of many. It’s free, it’s fun, and it’s also useful. If you forget where you parked, SmartPark has the smarts to find your car.”

“Users can also find their car using a great augmented reality feature we call SnakeEyes,” said Duffy. “You just hold up your phone and a virtual view of your car keeps you pointed in the right direction.”

Viper SmartStart users can simply update their app to get the new SmartPark feature. New users can download the free Viper SmartStart app with SmartPark at the iTunes App Store, BlackBerry App World, the Android Market, and at www.viper.com/smartstart.

Directed Electronics is inviting users to enter the free “10 Day Viper SmartStart iPad Sweepstakes” for the chance to win a free iPad. New users can download the free app, click on “How To Buy” in the app and enter their e-mail to register. Current users can enter the sweepstakes via the “Find a Dealer” button. Official rules are in the app – no purchase necessary.

About Directed Electronics

Logo  Directed Electronics 2005 highres.jpg

Logo Directed Electronics 2005 highres.jpg

Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XPRESSKIT® brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company’s primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com. Directed Electronics is a business unit of DEI Holdings, Inc.

Forward-Looking Statements

Certain statements in this news release that are not historical fact constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements typically are identified by the use of terms such as “may,” “should,” “might,” “believe,” “expect,” “anticipate,” “estimate” and similar words, although some may be expressed differently. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results of DEI Holdings to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include competition in the consumer electronics industry, development of new products and changing demand of customers, reliance on certain key customers, decline in consumer spending, reliance on certain manufacturers and their ability to maintain satisfactory delivery schedules, disruption in supply chain, shortages of components and materials, economic risks associated with changes in social, political, regulatory, and economic conditions in the countries where the company’s products are manufactured, quality installation of products by customers, significant product returns or product liability claims, compliance with various state and local regulations, risks with international operations, impairment of goodwill and intangible assets, claims related to intellectual property, ability to service debt obligations, restrictive terms of the company’s senior secured credit facility, vulnerability to increases in interest rates, disruption in distribution centers, ability to raise additional capital if needed, dependence on senior management, ability to realize on investments made in the business, and integration of acquired businesses. Certain of these factors, as well as various additional factors, are discussed from time to time in the reports filed by DEI Holdings with the Securities and Exchange Commission. DEI Holdings disclaims any intent or obligation to update these forward-looking statements.

Apple, the Apple logo, iPhone, iPod, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

BlackBerry® and related marks and logos are owned by Research In Motion Limited and are registered and/or used in the U.S. and elsewhere. Used under license from Research In Motion Limited. Viper SmartStart™ is a product from Directed Electronics and has not been authorized, sponsored, or otherwise approved by Research In Motion Limited.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

Other trademarks, service marks and trade names appearing in this release are the property of their respective owners.

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