LAS VEGAS–(BUSINESS WIRE)–BobCar® Media, LLC (www.bobcarmedia.com) will be featured at CES 2011 in the South Hall Upper Lever at booth 35847. Rolling out a new fleet of newly patented electric powered mobile showrooms this year, BobCar is the first versatile and highly engaging experiential mobile showroom and sales boutique of its kind. BobCar is a result-oriented marketing and sales tool designed to promote customer impulse buying. The mobile vehicles can be positioned in any city nationwide and the new ‘green’ electric powered fleet is an environmentally viable solution for high traffic urban locations.
BobCar Media T-Mobile Mobile showrooms at Rockefeller Center in New York City.
“BobCar isn’t like the moving billboards you see. It isn’t designed simply for estimated impressions. It is designed to create a call-to-action, guaranteeing financially measurable results for our clients. Our clients refer to it as a ‘hands-on’ interactive sales experience. People are drawn to our mobile showrooms, which are placed directly in front of a retail operation. They can handle the products, view an informational video and talk to a trained representative. The customer then is either guided inside the retail facility to a sales associate or has immediate access through the web to purchase the product of their choosing on site at the BobCar mobile showroom. We guarantee a measurable ROI,” states Benjamin Cohen, BobCar Media President and Founder.
Cohen, a veteran New York retailer, had the idea for this program several years ago. Watching hundreds and thousands of people passing by his store window was always perplexing to him. Trying to develop something that would cause them to stop and enter the store became his obsession. The creation of this unique experiential media fills a marketing and sales gap for both retail owners and manufacturers.
BobCar Media CLEAR Mobile Showroom
With a wide range of products able to be displayed, the movable showrooms are colorful and function as a virtual show stopper for passers-by. Promotional offers for rebates are tied to purchases to create a guaranteed means to measure increased store traffic or product sales for the client. BobCars may be found in front of Best Buys, Radio Shacks and other fine retailers throughout the country.
BobCar has an impressive track record of increasing brand awareness by 200%, increasing trade interest and commitment to sell a brand by 300%. Clients include T-Mobile, SanDisk, Olympus, Samsung, CLEAR, Pentax, XOHM.
BobCar Logo.jpg
Showcased at the 2011 Las Vegas CES International Show, BobCar will feature two of its newest patented “green” mobile showrooms for visitors to experience first-hand. BobCar is located in the South Hall Upper Level at Booth 35847. To find out more about BobCar Media, LLC go to our website at www.bobcarmedia.com or contact us at info@bobcarmedia.com.
To schedule a meeting with a top company representative while at CES contact Jamie Garfield, The Saxton Group (212) 672-0509 / jgarfield@saxtongroupltd.com
